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How Google uses location information

• Why does Google use location data?
• How does Google know my location?
• How is location saved in my Google Business relationship?
• How is location used to testify ads?

Why does Google use location data?

The Google Privacy Policy describes how we treat information when you use Google'south products and services, including location data. This page provides boosted information virtually the location information we collect and how you can command it.

Providing useful, meaningful experiences is at the core of what Google does, and location information plays an important office in doing merely that. From driving directions, to making sure your search results include things near you, to showing y'all when a restaurant is typically decorated, location tin make your experiences beyond Google more relevant and helpful. Location information also helps with some core production functionality, like providing a website in the correct linguistic communication or helping to proceed Google'due south services secure.

How does Google know my location?

Depending on the products you're using and settings you cull, you may provide Google with different types of location data that are critical to making some services work and making others more than useful for you. Location can come from real-fourth dimension signals, like your IP address or device location, and besides your past activity on Google sites and services, to tailor experiences for your context. Beneath are the primary ways we may get information well-nigh your location.

From the IP address of your Internet connectedness

An IP address (likewise called Net address) is assigned to your device by your Internet service provider, and is a requirement to use the cyberspace. IP addresses are used to make the connection between your device and the websites and services y'all use. IP addresses are roughly based on geography. This means that any website you use, including google.com, may get some information about your general area.

Like many other internet services, Google tin can use data virtually the general area that y'all're in to provide some bones services. Estimating the full general area that you're in means for instance that Google can requite yous relevant results, and continue your business relationship safe by detecting unusual activity, such as signing in from a new city.

From your past action

As you lot apply our services, we may infer that you're interested in a identify even if your device isn't telling us exactly where you are. For case, if you search for "Cafes in Paris", nosotros may presume that you lot would like to run across places nearly Paris and bear witness y'all results of cafes at that place. Some items from your activity, such every bit previous searches, may also include the general surface area you were in at the time. Depending on your settings, this type of data may be stored with your business relationship and used as an input, for example to decide whether yous might still be in Paris when yous do more than searches at a later time.

From your labeled places

You might also choose to tell u.s.a. near places that are important to you, such every bit your dwelling or your piece of work. This could help you exercise things like pull upwards directions faster past automatically pulling upwardly your home and work addresses. This information can besides exist used to influence the results that we provide to you. Learn more

From your devices

Many devices, like phones or computers, can piece of work out their precise location. You can permit Google and other apps to provide you with useful features based on where your device is located. For case, if yous're running late to see your friends, yous'll probably want to employ a navigation app to know the quickest way to go to your destination. To get turn-by-turn directions, you may need to turn on your device's location and give the app the permission to access it. Or for some searches similar "java shop", "double-decker stop" or "atm", results will unremarkably be more helpful when precise location is available.

On your Android device, if you lot choose to turn on your device location, you can use features similar navigation, giving an app access to your current location, or discover your phone. You can also choose which apps have permission to use your device's location with simple controls that let you turn the permission on or off for private apps. On Android, yous can see when an app is requesting to apply your phone'south GPS-based location when the top of your screen shows Location. Acquire more

Google Location Services

On near Android devices, Google, as the network location provider, provides a location service called Google Location Services (GLS), known in Android ix and above as Google Location Accuracy. This service aims to provide a more than accurate device location and generally improve location accuracy. Almost mobile phones are equipped with GPS, which uses signals from satellites to determine a device's location – yet, with Google Location Services, additional data from nearby Wi-Fi, mobile networks, and device sensors can be collected to make up one's mind your device's location. It does this by periodically collecting location data from your device and using it in an anonymous style to improve location accuracy.

Yous tin disable Google Location Services at any time in your device's location settings. Your device's location will continue to work fifty-fifty if GLS is turned off, but the device will rely only on GPS to estimate device location for apps with the necessary permission. Google Location Services is distinct from your device'south location setting. Learn more

The settings and permissions on Android command whether your device sensors (similar GPS) or network-based location (like GLS) are used to decide your location and which apps have access to that location. They do non impact how websites and apps might approximate your location in other ways, such every bit from your IP Address.

How is location saved in my Google Account?

Depending on the Google products and services that you use and your settings, Google may be saving location information to your Google Account. Two of the well-nigh common places where this information may be saved is Location History and Web & App Activeness.

Google Location History

If you opt in to Location History and your device is reporting location, the precise location of your signed-in devices volition be collected and stored, fifty-fifty when you're not actively using a Google product or service. This helps create your Timeline where Location History data is stored, and may be used to power time to come recommendations on Google. You tin can review, edit, and delete what's saved in your Timeline at any fourth dimension.

Turning on Location History provides more personalized experiences across Google—restaurants suggested in Google Maps based on dining spots you've visited, real-fourth dimension data about the best time to leave for abode or work in lodge to beat the traffic, and albums in Google Photos automatically created from places you've visited.

To determine if you've turned on Location History, visit your Activity controls. You may be asked to sign in, and from there, you can view whether this command is on. While you may pause the drove of new Location History data, your by Location History data will continue to exist stored until you delete it. Learn more

If you delete your Location History information, you may even so have other location information saved elsewhere—such as in Spider web & App Activity.

Web & App Activity

If Web & App Activity is enabled, your searches and activeness from a number of other Google services are saved to your Google Business relationship. The activity saved to Web & App Action may too include location data. As an example, if you blazon in "conditions" in Search and go weather results based on where you are, this activity, including the location used to provide this result, is saved to your Spider web & App Activity. The location used and stored with your Web & App Activity tin come from signals like the device's IP address, your past activeness, or from your device, if y'all've called to turn on your device's location settings.

Turning on your Web & App Activity setting helps us show you more useful search results, more relevant ads, and more tailored suggestions–like when you come across your search automatically suggested based on past searches. Yous tin review and delete what'south in your Web & App Activeness, or pause information technology for your Google Account. Pausing Spider web & App Action volition cease saving your future searches and activity from other Google services. Even if you delete your Web & App Action information, you may nevertheless have location data saved elsewhere—such equally in Location History.

To determine if you've turned on Web & App Activity, visit your Action controls. You lot may be asked to sign in, and from there, you lot tin can view whether this control is on. Learn more

How is location used to prove ads?

Ads tin can be served based on your full general location. This can include location derived from the device'south IP address. Depending on your ads personalization settings, you may also see ads based on your action in your Google Account. This includes action stored in your Web & App Activeness, which tin can be used for more useful ads. Another example is if y'all have enabled Location History and regularly frequent ski resorts, you lot might later see an advertizement for ski equipment when watching a video on YouTube. Google too uses Location History in an anonymized and aggregated manner, for users who have called to opt-in to information technology, to assistance advertisers measure how often an online ad campaign helps drive traffic to physical stores or backdrop. Nosotros practice non share Location History or any other identifying information with advertisers.

You have command over the data stored in your Google Account, and can turn off personalized ads at whatsoever time. When ads personalization is off, Google does not employ the data stored in your Google Account to serve you more relevant ads.

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Source: https://policies.google.com/technologies/location-data?hl=en-US